Developing a Model to facilitate Search Engine Optimization of Websites by non-IT professionals
By Kappler Daniel
A DISSERTATION
Submitted to The University of Liverpool in partial fulfillment of the requirements for the degree of MASTER OF SCIENCE
28/05/ 2009
Abstract
For enterprises which are operating websites, the promotion of its presence is a vital part of a successful marketing. By randomly selecting websites and analyzing their content it seems that the potentials of Search Engine Optimization are widely underestimated.
